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Forged in Purgatory

iChinaForum is proud to present the first ever personal account of the Cultural Revolution written and published by a high ranking political insider in English. [Learn More]

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A History of Foreign Media in China

Mei Yan A History of Foreign Media in China

The role of music, culture and media in the evolution of societies is widely recognized worldwide.  Mei Yan outlines the shift of young audience tastes from foreign to local content, the development of brand strength, and a strategy to create and maintain brand loyalty.  With highly competitive and saturated media sectors in developed countries, China represents a unique growth opportunity for large international media producers, which have sought strategies to reach Chinese audiences since the 1990’s.

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