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Forged in Purgatory

iChinaForum is proud to present the first ever personal account of the Cultural Revolution written and published by a high ranking political insider in English. [Learn More]

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Food and Beverage Marketing in China

Frank Li Food and Beverage Marketing in China

A man walks into a bar in Shanghai and orders a beer.  A man walks into a bar in Urumqi and orders a beer.  What's the difference? Language, price, infrastructure, promotion, even the necessity of bar girls, just to name a few of the numerous factors that affect beer marketing in China. 

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