Companies spend vast sums to cultivate the kind of image that will help them become more profitable, but when a crisis hits, all that investment in public trust could be replaced by skepticism, as well as financial and legal ruin. David Chard specializes in teaching executives to resist the knee-jerk reaction to “shut up and lock down”. His main message: Preparedness.
When a fire is already out of control, it may not be the most opportune time to discuss the organization of a fire department. David Chard explains the steps every company should take to ensure top management, key public-facing managers and every employee are provided with the knowledge and tools necessary to properly respond to emerging crisis situations and protect the company’s assets and reputation in the long term.