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Forged in Purgatory

iChinaForum is proud to present the first ever personal account of the Cultural Revolution written and published by a high ranking political insider in English. [Learn More]

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Building Partnerships for Success

Alfred Chen Building Partnerships for Success

Namchow’s success is based on diversity, constant improvement and win-win partnerships. Namchow’s evolution from a premier local manufacturing and distribution partner for international consumer groups to a leading retail brand in restaurants (including Paulaner Brähaus), edible oils and bakeries has been the result of Namchow’s evolving strategy over six decades.

Food and Beverage Marketing in China

Frank Li Food and Beverage Marketing in China

A man walks into a bar in Shanghai and orders a beer.  A man walks into a bar in Urumqi and orders a beer.  What's the difference? Language, price, infrastructure, promotion, even the necessity of bar girls, just to name a few of the numerous factors that affect beer marketing in China. 

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