Building a High-Performance Crisis Preparedness Team

When a fire is already out of control, it may not be the most opportune time to discuss the organization of a fire department.  David Chard explains the steps every company should take to ensure top management, key public-facing managers and every employee are provided with the knowledge and tools necessary to properly respond to emerging crisis situations and protect the company’s assets and reputation in the long term. He stresses the importance of building an internal crisis preparedness team and test them periodically with unscheduled crisis simulations involving traditional and new media to prepare them to react to worst-case scenarios.