Namchow’s success is based on diversity, constant improvement and win-win partnerships. Namchow’s evolution from a premier local manufacturing and distribution partner for international consumer groups to a leading retail brand in restaurants (including Paulaner Brähaus), edible oils and bakeries has been the result of Namchow’s evolving strategy over six decades. The strategies have included purchasing competitors’ quotas to gain market share, implementing international best practices and labor/transparency standards to become the partner of choice for worldwide companies entering the Taiwan market, and leveraging this expertise to execute a partnership-focused China entry strategy.
Namchow is an international company firmly rooted in both Taiwan and China, composed of local and international talent working to implement world-class standards and modern quality control and management practices in the region. In the words of Chairman Chen: “[Namchow] started from a period of a sellers market, when all that you needed was to get a government quota. When free competition came, we decided that we wanted to be number one in each category. We decided to upgrade our company to international standards so that companies such as Unilever, Procter & Gamble and Haagen-Dazs would select us.”