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China's New and Original Approach to CSR

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Professor Bettignies talks in this video about how different concepts of Corporate Social Responsibility coexist in China today.  He contrasts the Western tradition, embraced by multinationals, and the more cost effective, humanistic approach based on Confucianism that is found even in small family own businesses. Professor Bettignies discusses how the blending of both of these concepts is producing an entirely new approach for CSR made in and for China.

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About Henri-Claude de Bettignies

henri claude headshot
Henri-Claude de Bettignies holds the AVIVA Chair in Leadership and Responsibility and is Emeritus Professor of Asian Business and Comparative Management at INSEAD. He is also Distinguished Professor of Global Responsible Leadership at the China Europe International Business School (CEIBS), in Shanghai. Between 1988 and 2005, he held a joint appointment at Stanford University. He was educated at the Sorbonne, Catholic University of Paris, and... [Full Bio]
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