CSR's Inroads Into China

Professor Bettignies talks about the concept of Corporate Social Responsibility, its importance in the philosophy of business and the way that it is addressed in China.

The concept of CSR was once viewed as an invention alien to the Chinese business world. However, it is gaining popularity as one practical way to achieve the goal of Social Harmony set out by the Chinese leadership.

In later years, as a result of national policy, external forces such as foreign investment, and increasing environmental awareness, the concept of CSR is becoming more important to the Chinese business environment.