Going West: How to Succeed in China's Inland Cities

Dr. Mobley talks about challenges and opportunities presented by second and third-tier cities in central and western China. He shares insight on key issues for companies doing business in these cities, such as the importance of creating and nurturing relationships, finding and recruiting talent, dealing with corruption issues and interacting with local and provincial governments.

 Some new hands in the China theater may not realize that the popular image of China as modern metropolis with saturated markets, actually applies to the coastal provinces more than the landlocked interior. These inland provinces, with their constellation of so-called second and third-tier cities present many of the same explosive growth opportunities that the coastal areas experienced 10 or more years ago.  William Mobley outlines the opportunities and risks to look out for in China's vast hinterland.