The Importance of Public Trust to the Development of CSR

CSR is at a crossroads in China.  While the government and business community openly extol its virtues, an incomplete understanding of its principles and a tendency to misuse CSR to whitewash unsavory business practices could fuel public skepticism, resulting in the evaporation of public trust.  Professor Bettignies discusses these and other potential pitfalls, as well as factors that could accelerate the adoption of CSR in China, including support from the government, civil society, activist entrepreneurs and the globalization of China's formerly insular business sectors.