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Introducing AVIRA

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Professor Bettignies talks about his AVIRA training program for Chief Executives.

INSEAD started AVIRA as a pilot program which offered one convenient alternative for busy executives to develop their Corporate Social Responsibility awareness.  Indeed, AVIRA stands for "Awareness" of the surrounding environment, "Vision", "Imagination", their "Responsibility" as individuals, corporate and family leaders and their ability to take quick and effective "Action".

To date, more than 950 top executives have graduated from the AVIRA program.

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About Henri-Claude de Bettignies

henri claude headshot
Henri-Claude de Bettignies holds the AVIVA Chair in Leadership and Responsibility and is Emeritus Professor of Asian Business and Comparative Management at INSEAD. He is also Distinguished Professor of Global Responsible Leadership at the China Europe International Business School (CEIBS), in Shanghai. Between 1988 and 2005, he held a joint appointment at Stanford University. He was educated at the Sorbonne, Catholic University of Paris, and... [Full Bio]
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